Reno Rodeo Foundation Denim Drive returns through Dec. 31

Reno Rodeo Foundation

The Reno Rodeo Foundation’s 11th annual Denim Drive returns Nov. 13 through Dec. 31, collecting money and new clothing donations across 14 Northern Nevada counties for abused and neglected infants, children and teens who have been rescued from unsafe homes. Since 2006, the Reno Rodeo Foundation has donated almost $1 million dollars in new clothes for kids in foster care and protective custody.

“It may be one pair of jeans, but it makes a world of difference to these children who have survived circumstances most of us can’t even imagine,” said Larry Frugoli, President of the Reno Rodeo Foundation. “These donations create a frame of mind. Giving new clothes to a neglected, abused and abandoned child offers a sense of well-being and comfort and sends a deeper message that someone cares about them as they begin their foster care journey.”

More than 100 locations will host donation bins to collect new jeans, new socks, new shirts and new underwear. An interactive map with all donation locations can be accessed on the Reno Rodeo Foundation by clicking here.

Donors can also contribute to the 2017 Denim Drive at all Nevada State Bank Northern Nevada branches, Famous Dave’s, Squeeze In locations and Scolari’s Food & Drug Markets by purchasing a “Donate a Dollar for Denim” pocket with 100 percent of every dollar donated used to purchase additional new clothing throughout the year.

“The monetary donations make a tremendous impact because we can purchase clothes in specific sizes to fill specific needs,” explained Clara Andriola, Executive Director. “The total number of kids in care nationwide has increased for each of the last three years on record. With all indications pointing to an increase in need, and as the only organization in Northern Nevada that provides new clothing to foster children every day around the clock, support for the Denim Drive is vital.”

Donors can also make monetary donations online via PayPal on the Reno Rodeo Foundation website in addition to making donations over the phone or by mailing a check to the Reno Rodeo Foundation.

For more information on the Denim Drive or the Reno Rodeo Foundation, visit or call 775.322.9875.

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