KRXI FOX 11 Reno - Search Results The following is an archived video story. The text content of that video story is available below for reference. The original video has been deleted and is no longer available. Shortstack leads charge for Reno's booming tech industryRENO, Nev. -- A recent article in the New York Times is showing Reno in a tech-friendly spotlight for the first time.But what is it really like to be a startup company in the Biggest Little City?Two years ago, Shortstack opened its doors in Reno. Since their first day, they have more than doubled in size, and their profits are soaring. It is another example of why Silicon Valley might have some serious competition on this side of the Sierra.Video games, a fully stocked bar, and a room full of 20-something Web Developers and Coders."Reno is a great fit for us," said Shortstack CEO Jim Belosic.This isn't Palo Alto, it is downtown Reno. It is the home to Shortstack and a handful of other startups that were the main focus of a recent New York Times article about Reno's booming tech industry."I see startups coming to Reno mostly for tax advantages, the corporate climate here," said Belosic. "As soon as you move out of California, there is no state tax."Belosic is a native of Genoa, and the CEO of Shortstack Labs Marketing Software startup company. Belosic said his decision to start his venture in Reno was somewhat of a no-brainer. "Why do you need to go to San Francisco or New York or Palo Alto or whatever when the internet is everywhere? If you're going to have a tech startup that is web-based, you can operate out of anywhere."Belosic said while there are benefits to planting yourself in a hub, there are plenty of advantages to setting up shop in a more isolated place. "It's expensive for rent, it's expensive for talent, it's expensive just to buy groceries."While Silicon Valley seemed like the place where all startups were planting their roots, Belosic decided to take a gamble on his home state. "Reno is just as good of a place as any, especially when we have the talent, cost of living, office space is inexpensive and there's actually a really good startup community here, too."As Shortstack continues to grow, Belosic is excited to see the city he calls home grow along with it. "There have been big changes, big changes just in tech in general, but Reno has adopted those changes extremely quickly, and it's just kind of exciting to watch it and actually be part of it and help out."To learn more about Shortstack, click here.If you would like to read the entire New York Times article, you can go here.