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Rural tourism grants funded by lodging tax

Updated: Tuesday, April 1 2014, 09:20 AM PDT
Rural tourism grants funded by lodging tax story image
YERINGTON, Nev. -- The Nevada Commission on Tourism is hoping to increase visitation outside of Reno and Las Vegas.

Lovelock and Yerington are probably not a tourists first thought when evaluating the Silver State. Travel Nevada, however, hopes to change this.

The agency is giving away $200,000 in grants to help our smaller cities catch up.

"These particular grants are so diverse, but it's all to help the infrastructure of the state," said Tourism and Cultural Affairs Director Claudia Vecchio. "Ultimately, it creates a greater brand for Nevada."

The Lyon County Fairgrounds is getting $20,000 to connect water pipes from Yerington.

Lovelock will build more bollards and chains in Lovers Lock Plaza using its $15,500.

Also, Carson Valley is replacing 20-year-old welcome signs with $13,000 from Travel Nevada.

Carson Valley Visitor's Authority Executive Director A.J. Frels said the new signs will promote his regions outdoor ventures. "It's our gateway signage for the Carson Valley."

The new slogan reads Rugged, Relaxed and Reachable. "They will be able to recognize that brand and see the logo which ties in with all our marketing efforts, be it social media, print, whatever," said Frels.

Supporting rural tourism is important to Travel Nevada and the agency said the power of signs welcome signs would surprise you. "Take people who are driving anyway and guide them into something that might be interesting," says Vecchio.

All the money comes from lodging taxes, so expanding Nevada tourism is being funded by tourism itself. All grants given match what agencies have already raised for tourism projects.Rural tourism grants funded by lodging tax
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