Opinion: Personnel shake up will help better deliver White House message
EDITOR'S NOTE: Boris Epshteyn formerly served as a Senior Advisor to the Trump Campaign and served in the White House as Special Assistant to The President and Assistant Communications Director for Surrogate Operations.
WASHINGTON (Sinclair Broadcast Group) - Changes are afoot in the White House communications department.
It may be hard to keep track of who’s in, who’s out – and more importantly, what this means for the American people.
Let’s break it down.
The president wanted to bring in a fresh perspective to help manage and communicate the White House's message.
The reigns over communications are now totally in the hands of Anthony Scaramucci, the new communications director. He is going to report directly to the president. Sarah Huckabee Sanders has been promoted to press secretary after having been the principal deputy.
I know Anthony personally; he is a good friend. He is unquestionably passionate and direct, that’s been pretty obvious. He also has a high level of respect for media, having been a part of it himself.
The reason his appointment matters is that there is going to be a new approach to dealing with the media from the White House.
Anthony has already made two key promises:
First, cameras are back on for the daily press briefing – get ready to see more of those pointed exchanges between the White House and the press.
Second, the White House communications shop will enable the president to speak directly to you, through all mediums, even more than in the past. This will allow for the president’s words to cut through any spin or interpretation and go right to the people.
The bottom line is this. There is not always agreement between the White House and those covering them, that is impossible. What these changes do signal, however, is there will now be a better-working relationship between the White House and the press. This will hopefully result in us getting more thorough, and real, information of the issues that actually matter to our daily lives – such as jobs, healthcare and taxes.